We feel that Tumblr has at least three huge factors in it’s favor. Tumblr is our favorite non-install based blogging system, and we think it even beats out the freebee blogs at WordPress.com.

It’s ridiculously easy to set up.
We have this saying at Dirk+Weiss when it comes to usability. We say that the interfaces we choose to use and make should be easy enough for Grandma and her Grandkids alike. If for some reason, no pre-fab solution will do the trick, we’ll just go and write something from scratch (yes we do that too). Tumblr is that easy to set up. Provide an email address, password and tumblr url name and you’re good to go.

Themes look like modern websites, and are just plain pretty.
All designers have a guilty pleasure of liking things that are aesthetically pleasing. Luckily, Tumblr does this well. Their installable themes are nice to look at and function well, and thus end users feel comfortable sticking around.

The Goodie Bag
For us, Tumblr really shines under the hood. For such a quick setup, you get access to some slick posing features that would make even the most inexperienced blogger relax. The thing we always seem to hear from new bloggers is, “Will I have time to even do this?” and “What do you mean try to post every day!?”. Tumblr gives every blog a unique e-mail address where photos, text, quotes, audio or video can be sent. There is also connections to your Facebook, Twitter and other social platforms for easy blog promotion.

All three of these bits, we feel makes Tumblr a hands down winner of the free blogging platforms.