Watch and enjoy. Gary is a driving proponent of increasing the hustle,  doing what you love, and finding a way to monetize it. We agree with Gary. Let us help your business focus the passion, and spread the word.

Dick Dale: King of the Surf Guitar, has been marketing and promoting himself in the music business for well over 40 years.

Some great points on being a musician and marketing yourself in the music biz. His wise words are just as valid for almost any form of business or service. To be successful in your personal endeavor, you must have a thought-out, smart business plan that includes a way to market your goods to the highest bidder.

His other great point was about taking the so-called “record label” route, which he claims will steal all rights and privileges to your creations, in this case his music. I’m sure its pretty close to his description. The key here, is that Dick is treating his music like a business and has learned that by being sharp and smart, you can with the big dogs, and keep all the profits.

Again, this applies to not just music, but artists, designers mechanics,cafe owners, and just about anyone  who has an idea that they want to see come to life.