Posts Tagged ‘insight’

“Hold Harvard in the Palm of your hand” [App Release]

Friday, December 17th, 2010

If you have every walked, driven, biked or ran through Harvard Square in Cambridge, MA, you have probably spotted those large groups of tourists being lead around by tour guides wearing straw hats and carrying signs. This is the Hahvahd  Tour, and now they can say, “There’s an app for that”.

Today, a new application that we created went live into the iTunes App Store. Trademark Tours Presents: Harvard University, is a campus tour application for the prestigious institution, and is filled to the brim with great, rich content.

Creature Features

  • Integrated Google Maps and GPS
  • “Live Tour” footage
  • Bonus Content Galore!
  • Streaming Audio
  • Harvard Square Business Directory
  • Free Souvenier Map
  • Integrated video in the app, no buffering
  • Ability to jump to a stop anytime you wish

Development Insight

This application was built using PhoneGap, an open source framework that allows for developing mobile applications natively using HTML/CSS and JavaScript. The benefit of using PhoneGap over Apple’s own XCode Environment and Objective C programming, is the portability to other devices such as Android OS and Blackberry Apps.  

When developing this way, you can easily develop lighter-weight “Web Apps” that actually just use the browser framework that is native to the platform, rather than writing a code base from scratch. This elevates errors, but is not without some higher performance drawbacks. While things can run incredibly smooth in the web framework of these mobile devices, any more advanced animations, gaming or hardware intense acceleration is better off inside the native language.

This app also uses JQuery along with PhoneGap to create animations and navigation. Video and audio are using HTML5 standards.

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Dirk+Weiss Podcast: Subscribe Now on iTunes

Tuesday, January 19th, 2010

If you have not seen or heard our podcast, then now is your chance! The Dirk+Weiss podcast is available in multiple places including the iTunes Podcast Store. And yes, its 100% free!

Our show format includes discussion about one or two topics, and then a follow up, on-the-spot phone call with a colleague to some third party insight into the topic of discussion.

Topics Surround:

  • Graphic Design as Industry
  • AIGA (Professional Association for Design)
  • iPhone and Mobile Apps
  • Web Technology
  • Content Management
  • Mobile Tech News
  • Design World News
  • Marketing and Design Events
  • and More!

We have decided to release “Seasons” of podcast episodes. Each season of podcasts will contain various topics related to Graphic Design, Mobile Tech, and Marketing.

Subscribe in iTunes // Podcast RSS

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Dirk+Weiss Podcast: Introducing!

Saturday, January 16th, 2010

Yes, we are starting a weekly podcast about marketing, graphic design and mobile tech. Our goal is to increase our transparency, and give insight into our process. Stay tuned for the first full length episode soon!

Listen Now!
Subscribe in iTunes | Download

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