Small businesses owners: Ditch the old marketing methods and adopt the “Now” method.
Thursday, June 18th, 2009
The “Now” way? Don’t you mean the “New” way? Actually…no. In a Facebook and Twitter environment, the New way is already old.
No matter how you spin it, a small business, is a small business. It’s tough enough out there, and the days of the top-down approach are over. So what do small business have at their advantage? The ability and directly connect with clients and customers, without the need for bureaucratic hurdles and expensive salaries.
New Way? Now Way? Old Way? Lets first clarify a few points, crucial to the success of not only this article, but the future of the small business.
The Old Way: A small business becomes dependent on and trapped by a limited marketing strategy. Yes, in the days before the great internet, there was only News Papers, TV, Radio and the occasional billboard. It was a constant uphill battle to get your service in-front of your audience. All theses methods, plagued with an instant expiration date, and a lack of realtime, qualitative results.
The Now Way: Forfeit expired media for targeted web and mobile advertising with quantifiable numbers, to maximize your Return On Investment. We can try to predict the next trend, but we can only be sure of the now moment. You must be willing to come to terms with the following: print media is dead, radio is useless in a visually stimulated society, and TV is way too expensive and noisy for the little guy.
The now way for marketing your small business lies in creating targeted web campaigns that can directly reach the most potential customers. People have given up newspapers for mobile devices and websites, and TV for streaming video.
We are living and working in a “now and free” society. We are also living and working in a recently escalated, highly interconnected, world.
The old way suggests that Business owners and established brands are up above, pulling the strings of its consumers. The “Now” way suggests that consumers drive the way established brands move and evolve. Hence, from the ground up instead of top down. The small business has much more of an advantage with the “Now” metohd, as the distance between parties is greatley reduced, and overall costs considerably less, if not downright free.
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