Again, transparency is king.
While browsing my daily New York Times (online) for tech news, I came across this feature about the reality for social networks and celebrities. The article focuses on transparency and “Ghost Writers”, emphasizing the need for social connectivity, and finding the time to create fresh content. http://www.nytimes.com/2009/03/27/technology/internet/27twitter.html
When clients ask us to “hook them up” to social networks, we work closely with the clients business model to find a proper strategy. It is also important to communicate that all situations require different strategies, as marketing across social media is not a cookie cutter method from business to business.
But you say, “I don’t have time to make fresh content for all these networks!”.
We understand that you can’t spend your entire day tweeting and updating your Facebook status. You have a business to run. This is where online “Ghost Writers” come in. The trick to marketing your business on social media is frequent, fresh, and relevant content. If you can, pay someone that knows your business type and function to do the updating. If you can’t pay some (thanks to the economic state), than find an intern that is studying online marketing or promotion. This way you can oversee someone, and use the day’s precious time to keep your business running.
The NYT article focuses on Twitter, and its 140 charecter punches, but the same ideas can be played across networks, blogs, and even email.
Advice? Social media is just communication. Yes, it is newer, but it’s the way your clients and friends communicate. Take a deep breath, and remember that its all about that defined strategy.