Death of meta keywords, Farewell!
Looking to build a list of relevent meta keywords for your new website? Well, maybe it is time to rethink. Since 2002, keywords have been reported being dead, or irrelevent to search engine ranking. Marketing Pilgrim writes one of the latter articles making this declaration.Where did keywords go? Obsolete.
“In a move that would only shock SEOs working in 1998, a US court has deemed Meta keywords as ‘immaterial’ as it relates to their effect on search rankings. ” – David Snyder
Social networks and search engines drive how people arrive at content. So lets use them!
If keywords are gone, how can a website get ranks on google and other search engines? The answer is simple. Fresh content all the time.
Blogging/CMS platforms such as WordPress and MovableType have allowed an average person, who maybe less than internet freindly to update their own website with ease. Code is nearly invisible, and setup is automated. This way, the site manager can focus on the relevenacy of their “constantly updated” content. WordPress is especially excelling in this realm, with the help of a few add-ons such as All In One SEO Pack and Google XML Sitemaps. These add-ons allow easy editing of all seo features in WordPress.
So the key to site traffic is fresh, relevant content, all the time and cross promotion of your website across social networks and blogs. Send a few personal emails out to blog/website owners to mention your site in a blog post (if it is releven of course) and see if your content is relevent or not. You will find the more relevent the content on your site, the more hits you will get.